Who is Your Market?

And What Secrets Do They Keep That YouNeed to Know?

 

 

Hands-On Workshop
Thursday, April 19 11am-1pm EDT

 

 

 

The Perfect Buyer Workshop:
Know Who Your Market Is and
How to Sell to Them!

 

In this roll-up-your-sleeves virtual event, we will use the workbook featured at the right as a guide for getting you not just the perfect buyer, but answers to what they most need to hear from you in order to BUY from you.

 

This workshop will not only narrow your market to the slim population it MUST BE, but it will reveal the secrets your market carries that you MUST KNOW in order to build programs for them, write copy that produces, and speak about your business so you get clients now!

 

 

The Workshop Has 2 Parts:

 

PART 1:

 

Stamp of Approval:

Section 1 of the workbook reduces the torturous confusion you’ve had about who your market is. How appealing does THAT sound?! ALL of the mystery, ALL of the messiness…gone. Like a magic-bullet. Download it today and it will do all of the heavy lifting before the workshop.

Then, on the call, you’ll get my “stamp of approval” about your best market—and I will personally make final adjustments so you leave crystal clear and EXCITED about your perfect buyer—the one who will actually pay you good money to serve them! This is priceless. Imagine being off this merry-go-round for good. Your business can finally move. 

 

PART 2:

 

The Inner Psyche of Your Market

Here, we will examine the answers you arrived at in Section 2 of the workbook, where we delve into the hidden motives and secrets of your market. What did you determine is their inner conflict? What do they fear most about their future? What secret fantasy are they harboring? Who in their circle of influence drives their actions most? What are their hot-button words?

 

I will show you—in real time—how to take this gold you have mined and use it so you appeal provocatively to your perfect buyer in your marketing copy, business development and “urgently wanted” presentations and programs.

 

You will leave this 2-hour workshop not only with your perfect buyer, but armed with the insider secrets about them that will get them to buy.

 

 

So, How Is It Structured?

 

In the first hour, we will tackle all remaining questions you have about your market from Section 1 of the workbook. I will work personally with volunteers in the “Fun Seat” to tie up any loose ends and offer my official seal of approval on their perfect buyer.

 

In the second hour, we will take the insights you gleaned from Section 2 of the workbook and I will teach you how to use them in your marketing copy and to build the RIGHT programs that they will BUY. I will also consult with “Fun Seat” volunteers.

 

Who Am I?

 

As founder and resident professor at Inspired Leaders’ Academy, I extend my ten years of entrepreneurial experience in building three successful businesses, as well as years of expertise in marketing, training, speaking, brain-based learning strategies and instructional design to helping visionary entrepreneurs build one-of-a-kind business empires.

 

This is done in a systemized progression, where they craft a singular “leadership message” and Teaching Story that build their highly marketable and original business identity. They go on to build a unique transformational Signature Program that expresses their leadership message; use inspirational marketing to sell it; and finally deliver it with unparalleled impact--via my popular public speaking training based on the latest brain research in learning and memory.

My mission is to develop world-class entrepreneurial leaders who change the world with powerful messages, powerfully delivered.

 

But it all starts with a targeted market!!!!

 

Do You Feel That You Have a Narrow-Enough Market?

 

Let me ask you:

 

• Could you articulate for me the precise “group” your market entails?

 

• Do you have them narrowed down to a decade-range? 25-35?

 

• Have you determined if they are married or divorced? If their kids are elementary-school age or college? (It matters, no matter what your specialty is.)

 

• Could you tell me the precise problem they face? And what they want urgently?

 

• Would you answer an “8” or higher on a 1-10 scale to the following questions?
• Do you have a passion for working with them?
• Do they know their pain? (i.e. you don’t have to convince them)
• Can they afford you?

 

If no, you cannot miss the chance to get this right…now.

 

If yes, great! BUT…

 

I GUARANTEE You Have Not Delved Deeply Enough Into Their Psyche to Sell Well and Create the Right Content!

 

THAT is worth the price of admission and a whole lot more. The workbook devotes 7 pages to getting inside the fears, fantasies, influencers and demons that motivate your market. You need to know these in order to write copy that sells and build programs they will buy. In this workshop, you will learn exactly how to use this critical insider information that I guarantee you’ve never seen anywhere else.

 

Can’t Make a 2-Hour Workshop?

 

Please do. You will get so much value if you’re on the call live because I can personally coach you. But if you really, really, really can’t…and you don’t want to wait months until this comes around again—then register and get the recording. Your head will still spin from the teaching I’ll do about mining the gold from the “Inside Their Psyche” exercise, and from the revelations you will get listening to me tell others how to improve their marketing because of it.

 

 

Don’t Know Me, So Don’t Trust Me?

 

I get it. So, if you don’t get extreme value from the workbook and workshop—recording or otherwise—I’ll refund your money in full. Guaranteed.

 

The Value of the Workbook AND 2-Hour Workshop is $347.

 

Tuition: $97 including workbook—yours now when you register!

 

Why am I offering it for only $97???

 

Determining your market is the most important step you can take and I want you to do it right and do it NOW. No excuses. There are many steps more to take and I hope you’ll take a lot of them with me. This is a great way to get to know me AND take away something that will completely change your business future.

 

Don’t wait. Act on this now. The rewards will have long-lasting ripple effects. And you have nothing to lose!